About Us

Maison Lauré is more than a brand — it’s a lifestyle.
A tribute to elegance, creativity, and the timeless charm of couture-inspired streetwear. Born from a love for classic fashion, international travel, and the spirit of personal expression, Maison Lauré fuses playful design with refined simplicity, crafting pieces that speak to those who carry a sense of wonder in their wardrobe.

At the heart of our story lies the Maison Lauré Bear — a stylish, globe-trotting character who represents the soul of the brand. Dressed in everything from tailored trench coats to casual sneakers, from airport lounges to private clubs, the bear is not just a motif. He’s an alter ego. A reminder that sophistication can smile, that fashion can be fun, and that everyday essentials can still feel exceptional.

Our Philosophy: Style With Character

In a world of fleeting trends and fast fashion, Maison Lauré stands for something more enduring: character-driven clothing.

Our vision is to create garments that feel effortless yet intentional. Whether you're walking through the streets of Paris, sipping coffee in Milan, discovering vintage bookstores in London, or scrolling through your favorite online boutique, Maison Lauré invites you into a universe where style meets storytelling.

The Maison Lauré T-shirt isn’t just a piece of clothing — it’s a statement. Each design is carefully illustrated and printed to capture a specific moment, emotion, or lifestyle cue. It might be our bear heading off on a ski trip, riding a vintage bicycle through the Riviera, or raising a toast at a chic rooftop soirée.

Each print is designed with care, imagined with a cinematic lens, and finished with the Maison Lauré signature — a mark of authenticity, taste, and timeless creativity.

Parisian Soul, Global Spirit

Although Maison Lauré was born online, our spirit lives in the fashion capitals of the world. We take inspiration from the classic silhouettes of Paris, the effortless cool of New York, the sun-drenched flair of the Amalfi Coast, and the refined tailoring of Savile Row.

You’ll find subtle nods to French elegance in our fabric choices, logo placements, and even the posture of our beloved bear. But Maison Lauré is not bound by geography. Our audience is global, diverse, and united by a shared love for style that tells a story.

Our creative team is made up of designers, illustrators, storytellers, and stylists — each bringing their own narrative to the table. Together, we curate collections that feel fresh yet familiar, playful yet polished, and always infused with a sense of wanderlust.

The Maison Lauré Bear: Our Icon

What started as a passion project has evolved into a recognizable icon. The Maison Lauré Bear is stylish but not arrogant. Worldly but not aloof. A little nostalgic, yet forever modern.

We see our bear as more than a character — he’s a canvas. A storyteller. A fashionable traveler who represents our customer: curious, confident, and creative.
Some bears wear bowties and tuxedos; others wear headphones and bomber jackets. No matter the outfit, one thing remains the same — they carry the essence of Maison Lauré living.

This character-driven approach gives our collections a unique emotional dimension. Every season, we release limited-edition designs that reflect new moods, cities, and themes — from winter ski trips to summer yacht parties, from city commutes to red carpet premieres.

Crafted With Care: From Art to Apparel

Every Maison Lauré piece begins as a hand-drawn concept — not as a mass-market graphic, but as a narrative. We explore each design like a film frame: Where is the bear going? What’s the mood? What textures would match the moment? What accessories would complete the look?

Once the artwork is perfected, we select premium cotton fabrics and apply advanced digital printing techniques that ensure vibrant, long-lasting wear. We test our garments for fit, durability, and comfort — because we believe you should look great and feel great.

Whether you're pairing your Maison Lauré tee with denim, layering it under a blazer, or styling it with a skirt and heels, the look is always elevated, clean, and infused with meaning.

An Online-First Experience Designed for You

As a digitally-native brand, Maison Lauré lives entirely online — which allows us to stay close to our customers, respond to trends quickly, and deliver worldwide with ease. Our store is designed to make browsing and shopping intuitive, elegant, and inspiring.

From detailed product imagery to real-world style guides, from carefully curated collections to premium packaging, every touchpoint is designed with care. We believe in building a brand that speaks your language, fits your life, and arrives at your doorstep like a personal gift from Paris.

Our commitment to an exceptional customer experience means:

• Transparent product descriptions

• Secure worldwide shipping

• Fast responses to customer inquiries

• Exclusive newsletter drops and early-bird discounts

• A strong social media presence where we share behind-the-scenes content and community spotlights

A Unisex Approach to Modern Dressing

Maison Lauré is proudly gender-inclusive. Our T-shirts are designed for all — men, women, and everyone in between — because we believe fashion should empower, not divide. The silhouettes are relaxed, the cuts intentional, and the messages universal.

Whether you’re shopping for yourself or gifting someone special, a Maison Lauré tee is always a conversation starter — a piece that fits effortlessly into modern wardrobes across generations and cultures.

Join the Maison Lauré Community

We don’t just sell T-shirts. We build moments. We inspire confidence. We tell stories through style.

When you wear Maison Lauré, you’re not just wearing a print. You’re wearing a point of view — one that blends elegance with individuality, structure with spontaneity, and timelessness with a touch of whimsy.

Whether you're discovering us for the first time or adding to your growing Maison Lauré collection, we’re so glad you’re here.

Welcome to the Maison.

Welcome to the story.

Welcome to Maison Lauré.